People want information on the move and in a readily digestible format. No one has the time or patience to go through lengthy write-ups, paragraphs after paragraphs. They are looking for something creative and concise. Over the years videos have sparked the interest of viewers who are looking for information on the web. Gone are the days when only video commercials were played as part of online marketing strategy. Today corporate videos are drawing all the positive attention. These videos are of many kinds including:

•   Staff training videos related to workplace safety, etc

•   Promotional video for a brand or corporate event filming

•   New product presentation

•   Customer testimonial videos

•   Video roleplay

•   Synopsis of events and activities

•   Product demonstration video

•   Walkthrough videos

•   Aerial filming

The rise in digital technology particularly social media and websites like YouTube, daily motion, Vimeo, etc have become a big rage for viewers and especially for those who are video buffs and love uploading and sharing videos of all genre. Socialfix is a New York  video production company offering valuable marketing strategies to promote a business.

Advantages of video promotion

1.   Easily reachable to masses, even illiterate audience who cannot read and write. Video is a great way to propagate information to a wide range of audience.

2.   Videos can be shared easily via social media and blogs or on smartphone

3.   Videos with the right keyword are ideal to improve search engine ranking

4.   Online videos display the number of views, similar to analytics, giving the complete analysis of the video shared and its popularity. It can also show the conversion ratio to a specific website.

5.   Videos save on time for the business and the viewer by passing on the information quickly while maintaining the sales pitch.

Based on the budget and genre a video is produced.